User Acquisition Marketing Manager
The Playforge | San Mateo CA 94402 USA | Full Time | Posted: 01/08/2013
Our ethic has been to make only the most creative, irresistible and compelling mobile games that people can play anywhere with their friends.
The Playforge is looking for a Marketing Manager to be responsible for growing our player user base across all games. Responsibilities include analyzing and optimizing user acquisition channels and campaigns, managing relationships with partners, and driving the company's growth plan through close collaboration with the product teams and execs. We're looking for someone who's excited to work with an awesome team and leverage their expertise in growing our games - Apply today if this is YOU!
Create and drive the company's growth plan for acquiring new players
Work with existing and potential advertising partners to drive installs
Execute and optimize user acquisition campaign strategies
Manage marketing budgets across the product portfolio
Track and analyze results to identify opportunities for improvement and optimization
Source, evaluate, and test new user acquisition channels
2-5 years work in user acquisition for mobile/social games or apps, or online advertising; iOS mobile games experience a plus
Strong analytical skills, busines acumen and the ability to analyze data to spot important trends and opportunities
Relish a fast-paced startup environment
Excellent communication skills, for managing stakeholders internally as well as building strong relationships with outside partners
Bachelor's degree required, advanced degree preferred, quantitative background preferred
Playforge Games is a pioneer and leading developer in the mobile/social games space. We are differentiated from our peers through our industry leadership in design and unwavering commitment to deliver only the best content. We delivered the #1 top grossing freemium mobile game of 2010 - Zombie Farm, which has gone on to win numerous awards and has been downloaded over 37 million times worldwide. Our studio is also responsible for the highly acclaimed, original, and top-charting games Zombie Life and Tree World.
In August 2012, Playforge Games became an independently operating subsidiary of Saban Brands in recognition of an expanding mission to bring the best intellectual property from the digital world to the real world through media and merchandise.
This job listing originated on Gamasutra.com, the game industry's leader.
|Location||San Mateo, CA, 94402, United States|
|Categories||Marketing / PR / Communications|
|Contact Name||Amy Dacker|
|How to apply||Applications are no longer accepted for this job posting.|