Carbine Studios, a software development company focused on making high-quality, cutting-edge, and conceptually innovative Massively Multiplayer Games, is seeking a highly dependable and dynamic Vice President of Brand who will work with the development and publishing teams to play a key role in ensuring our success.

The Vice President of Brand will set the strategy for the branding for both the studio and our games. The ideal candidate will ensure that critical information is effectively disseminated to appropriate teams throughout the publishing organization. This person will work collaboratively with all departments (including development, public relations, creative services, sales, billing, community relations, and customer service) to plan and execute the brand and business strategies. Responsibilities encompass the entire product lifecycle beginning with defining the brand, managing pre-launch marketing, PR and community, as well as launch and post-launch acquisition and retention programs and activities.

RESPONSIBILITIES:

- Works closely with development, PR, creative services, sales, billing, community relations, and customer
service teams to execute marketing programs and drive the studio business
- Performs comprehensive competitive analyses
- Creates and executes quantifiable programs that increase sales, player subscriptions and/or
microtransaction purchases, and player reactivations
- Creates marketing plans, including strategy and tactics, for product launches, early lifecycle and late
lifecycle of products
- Drives direct email marketing efforts and CRM activities to Carbine game communities
- Manages other various marketing programs such as pricing incentives, referral programs, rewards
programs, and paid transactions
- Works with online community relations to develop community contests, events and promotions
- Manages internal and external resources (including agencies, media, licensees, etc.) to implement
marketing programs throughout life cycle of products
- Manages media planning, creative execution and effectiveness tracking of game advertising
- Works with sales to drive retail marketing programs
- Drives category and product-specific market research (focus groups, web surveys, etc.) to support
product development team
- Manages product P&Ls including detailed revenue forecasting
- Reports to the Executive Producer

REQUIREMENTS:

- Bachelor’s Degree required. BS/MS Marketing, MBA preferred
- At least 8 years of experience in product marketing required
- Proven communication, writing, and organizational skills
- Solution driven creative thinker who can combine marketing and business ideas with detailed game
knowledge
- Experience delivering data-driven results, analysis, and application of findings
- Successful track record in developing, managing and delivering against business objectives
- Proactive and possessing very strong work ethic
- An aggressive, dedicated team player who can motivate others around him/her
- A passion for online and massively multiplayer games

PLUSES:

We’re looking for a proactive, executive-level partner for our development organization – someone who has the same passion for the brand production and publishing side of our ever-changing and innovative industry as the development team has for game production.

A casual work environment, comprehensive benefits package, and competitive salary are all part of the package.

This job listing originated on Gamasutra.com, the game industry's leader.