SENIOR PRODUCT MARKETING MANAGER – MOBILE AND WEB


The purpose of this position is to develop and manage marketing for 2K Sports mobile, web and social videogame products. The ideal candidate will exhibit a strong mix of creative, strategic, and detail-oriented qualities, experience working on mobile/web games, international marketing experience, and a complete understanding of youth culture, sports and videogames in general.


Job Responsibilities:

This position will report to the Vice President of Marketing and will be responsible for:
• Create and execute innovative title-specific marketing plans consistent with the 2K Sports brand strategy and individual franchise brand strategies.
• Manage advertising and media buying agencies in development and execution of advertising plans, packaging & point-of-sale materials
• Manage international 2K Sports marketing teams in the development and execution of marketing plans in various global territories throughout in Europe and Asia.
• Work with development teams to develop relevant product positioning as it relates to the consumer demographic
• Co-manage, along with website manager, all online title-specific promotional initiatives for company website
• Maximize co-op marketing and promotional opportunities with partners, leagues and Players Associations when applicable
• Work directly with individual teams and first party hardware manufacturers to create mutually beneficial marketing partnerships
• Maximize retail marketing effectiveness in coordination with Take-Two and 2K Channel Marketing team
• Establish measurement criteria and track marketing program returns
• Secure all marketing-related (non-game content) approvals from leagues, player associations, first party hardware companies
• Coordinate the localization of all visual, creative and video assets for international territories and for external co-publishing and development partners.
• Develop budget, manage expenses, track expenditures



Experience Requirements:

The ideal candidate will possess the following skill set and attributes:

• B.A. or B.S. Degree
• A minimum of 4-6 years experience in videogame product marketing, mobile/web product experience, ideally with sports-specific titles
• A solid interest in, passion for, and understanding of youth culture, videogames and sports
• A proven record of successful product launches
• Ability to work effectively with product developers, promotions, and PR counterparts
• A work style that depicts creativity and breakthrough thinking
• Proven capability to "see the big picture" and to effectively multi-task, managing activities in a dynamic environment and extremely competitive consumer market
• A sense of humor goes a long way...

This job listing originated on Gamasutra.com, the game industry's leader.