Primary Function(s)
The Senior Digital Marketing Manager is responsible for defining marketing initiatives for AAA, large scale social/mobile products. They will have the opportunity to work on a broad range of titles, both original and established IP. They will lead a team in executing innovative, forward thinking acquisition and retention strategies.

Duties and Responsibilities
• Against a set of key performance indicators: plan, develop, and lead global communication strategies across a variety of titles and franchises
• Serve as marketing ambassador within the company to create visibility among supporting teams
• Mentor and support Junior Marketing Managers
• Interact directly with Sega’s creative team and ad agencies to create enticing acquisition & retention marketing campaigns
• Work with marketing, creative services, legal, and product development team on creation and approval of marketing assets
• Work with PR and community teams globally to plan key beats for pre-launch campaigns, major content updates and price point activity. Analyze performance of all marketing programs including ad spend, to identify the best opportunities for optimization, and regularly iterate to maximize performance
• Continue marketing efforts post-launch of game to help drive user acquisition and stimulate sales
• Work with licensing team to secure music, visuals, and other creative assets for use in the marketing campaign and in-game
• Become an expert in the breadth and depth of gaming and advertising on smartphone platforms
• Work with SGN development teams (SOJ) to identify market opportunities for creating free-to-play games that are suitable for the international marketplace
• Work with PD to evaluate and implement SDKs and other features that help monetize and market the game or other SEGA brands
• Work with other third parties to seek out promotional opportunities and co-marketing opportunities and partnerships
• Work with First Parties to secure beneficial placement of assigned titles
• Responsible for fan-focused marketing activities and interactions for SEGA and SEGA brands
• Effectively communicate to fans and fan communities and manage marketing assets through social media and community channels
• Create marketing materials and facilitate sweepstakes as necessary
• Manage submissions of all digital assets and product information to First Party and PR partners, partnering with First Party Relations group
• Assist in organizing and hosting of promotional events and trade shows
• Demonstrate game internally and externally as necessary
• Create marketing presentations for external use to communicate with business partners about the games
• Direct Market Research in the development of focus group discussion guides and questionnaire
• Write evaluations of games, competitive analyses of games, and develop market trend analyses
• Identify monetization loops in games, and provide guidance on best practices, based on relevant competitive set.


Knowledge, Skills and Abilities
• Strong writing, editing and verbal communication skills
• 5-10 years general marketing experience; 2-5 years free-to-play social mobile marketing experience.
• Acumen for numbers, analytical mindset. Experience interpreting data, driving insight and optimizing performance
• Excellent personal interaction skills –must be able to work with teams in different countries
• Experience with creating and editing art and video assets is helpful
• Understands social media including Facebook, YouTube, Twitter, forums, blogs and the broader entertainment industry trends with these platforms
• Passion for gaming on many different platforms / devices
• Strong time management and organizational skills
• Ability to address unforeseen problems creatively, patiently, and tactfully
• Thrives in a fast-paced, team-oriented, deadline-driven environment
• Previous experience in free-to-play social mobile, community management, online marketing, social media marketing or public relations
• Proficiency with MS Office, Photoshop, Facebook, Twitter,
• Fluency in Japanese language is a plus but not required

This job listing originated on Gamasutra.com, the game industry's leader.