Be a part of the most exciting and innovating computer entertainment in North America. Sony Computer Entertainment America (SCEA) markets the PlayStation® family of products and develops, publishes, markets, and distributes software for the PS one™ console, the PlayStation®2 and PlayStation®3 computer entertainment systems and the PlayStation Portable (PSP™).
Sony PlayStation / Marketing & Communications Manager, Latin America
Be a part of the most exciting and innovating computer entertainment in North America. Sony Computer Entertainment America (SCEA) markets the PlayStation® family of products and develops, publishes, markets, and distributes software for the PS one* console, the PlayStation®2 and PlayStation®3 computer entertainment systems and the PlayStation Portable (PSP*)
The Marketing & Communications Manager, Latin America, is the primary stakeholder for all hardware and software products. This position oversees all aspects of hardware and software product marketing, channel marketing, events and communications for Latin America. The candidate should be a highly driven and experienced marketing professional who has managed top brands and product lines throughout Latin America, under a regional and country-specific scope, with market and retail positioning experience.
Responsibilities:
• Develop and implement strategic positioning, execute marketing plans, and define budgetary parameters. • Interface with members of North America product marketing, legal, finance and sales departments to successfully develop innovative marketing programs for Latin America. • Provide LATAM consumer and market guidance in support of marketing campaigns and strategic decision making. • Plan and develop marketing communications, advertising, promotional and PR programs for the region, by analyzing North America plans and adapting to the LATAM region as needed. • Work directly with ad agency, in-house creative team, and regional media buying agency in strategic planning, creative execution and media planning. • Collaborate with members of each PlayStation country team to ensure the successful and consistent execution of all marketing communications, advertising, promotional and PR programs. • Manage all channel marketing programs, including co-op and marketing development funds on a regional and country-specific basis. • Develop and leverage existing North America marketing assets, and adapt and localize as needed to achieve regional and country goals. • Work closely with North America product marketing and communications team, in order to stay on top of the latest information regarding products, markets, communication, events, and all initiatives. • Become an evangelist for the Latin America market and its potential, within the various internal groups and departments. • Work with all teams, partners and retailers in communicating the PlayStation brand, benefits, way of life, energy, and winning attitude. • Up to 30% travel throughout the region required.
Requirements:
• Ability to build brands, create and uphold product positioning, set goals and objectives with methods to measure success and failures is crucial. • Experience developing product marketing strategies, product plans and briefs. • Strategic thinking required, with in-depth knowledge of Latin American culture, for creating and implementing relevant marketing plans and creative briefs. • Ability to quickly develop high confidence in subject matter to influence motivated, hard-working and energized country teams. • An entrepreneurial approach to work and business. • The ability to work resourcefully in a fast-paced, deadline-driven environment, while adapting to changing priorities and conditions. • Ability to lead country teams to achieve product goals and objectives by providing product expertise, clear communication guidelines and creative assets. • Maintain strict confidentiality with privileged information. • Build and maintain effective working relationships with departments and other functional divisions.
Qualifications:
Required Experience / Education • 5 years experience building commercially successful brands or products for market leading global brands. • Strong oral and written communication skills in English and Spanish required (Portuguese a plus). • Experience working with and directing creative and media agencies and internal teams. • Bachelor’s degree in Business Administration.
Preferred Experience / Education • MBA with marketing & communications specialization preferred. • 7 years experience building commercially successful brands or products for market leading global brands.
Benefits: Competitive package including comprehensive Medical/Dental/Vision, short/long term disability, flexible spending account, 10 paid holidays, 18 days paid time off, 401(k) with up to 4% match, and annual bonus program. It is the policy of Sony Computer Entertainment America, Inc. (SCEA) to provide equal employment opportunity for all applicants and employees. SCEA does not unlawfully discriminate on the basis of race, color, religion, sex, national origin, age, handicap, veteran status, marital status, or any other category protected by applicable federal and state law. SCEA also makes reasonable accommodations for handicapped and disabled employees.
