Booyah, headquartered in San Francisco, California, is the market leader in real-world & location–based gaming.

By integrating real-world signals into its portfolio of products, Booyah is more than a games company. Booyah is literally changing how people play and delivering more personal, more social and more meaningful ways for gamers of all ages to play and interact with their friends and the world around them.

Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV, and others to connect engaged gamers with the products they love.

The company draws its creativity and inspiration from the mobile, consumer web, social, and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Zynga, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.