The Head of Public Relations is responsible for creating, managing, and executing innovative and aggressive media plans for Guild Wars 2, as well as ArenaNet in general, studio wide.

Candidates should expect to lead a team of other public relations professionals, brand managers, and copywriters—providing supervision, organization, and most importantly, vision in this role. The cornerstone and purpose of this role is to develop, implement, and maintain an overall strategic public relations program for ArenaNet, and to manage the budgets of public relations programs. In addition, this role is both internally and externally facing to various customer groups pertaining to ArenaNet business needs. The ideal candidate should be visionary, have strong business acumen, and able to manage multiple conflicting priorities effectively.

Essential Duties and Responsibilities
The ideal candidate is prepared to carry out the following essential duties:
• Management of high-level media relations with business, consumer, and trade press
• Develop overall PR plan by defining goals, strategies and tactics
• Working with outside agencies and other vendors on special projects as assigned
• Driving proactive communication strategies to elevate brand awareness of ArenaNet and Guild Wars 2 worldwide
• Providing senior management with advice and strategies to enhance the company’s success, by applying proactive and reactive communication strategy (including crisis communications)
• Contribution to (and ownership of) marketing plans within a collaborative culture. Coordinate closely with brand marketing and community teams.

Qualifications and Requirements
The ideal candidate demonstrates the following qualities:
• Strategic thinker
• Minimum 3 years Games Industry experience
• Excellent project management and project execution skills
• Analytical thinker with proven ability to multi-task
• Highly developed communication, writing, and editing skills
• Ability to motivate other team members and lead by example
• Ability to present a competent, professional image at all times
• Ability to gauge appropriate response when dealing with the media
• Extensive knowledge of the interactive entertainment industry

Education/Training/Experience
The ideal candidate has the following background:
• Bachelor’s degree from four-year college or university, with a major in public relations, communications, English, journalism, business, marketing, or related field (although comparable industry experience may be considered in lieu of a college degree)
• Minimum of 5 years of experience in a Public Relations position in the same or a related field
• Demonstrated public relations experience required

This job listing originated on Gamasutra.com, the game industry's leader.