| Bluehole Studio is a flagship MMORPG developer headquartered in Seoul, Korea. In North America, Bluehole Studio conducts its marketing and sales through its wholly owned subsidiary Bluehole Interactive.
[The MMORPG market]
MMORPG is a fast growing game genre throughout the world, with estimated worldwide revenues exceeding 2 billion dollars in 2008. Worldwide paying subscribers for MMORPGs are estimated 16 million. There are over 50 million MMORPG players including free game players.
The top 3 revenue generating MMORPGs are World of Warcraft (by Blizzard), Lineage (by NCsoft), and Lineage II (by NCsoft), with cumulative worldwide revenue over 2 billion, 1 billion, and 400 million dollars, respectively.
[Company background]
Bluehole Studio was founded in March 2007 by serial entrepreneur Byung-Gyu Chang and former core members of NCsoft.
Bluehole’s development team includes the former development team members of Lineage II including Producer, Lead Game Designer, Lead Programmer, and Art Director.
Currently Bluehole Studio has about 200 employees, mainly in the development side.
[The game title]
The title under development, named “TERA”, is a blockbuster scale fantasy genre MMORPG with more than 30 million dollar development budget and 3 years of development period.
TERA is clearly differentiated from World of Warcraft or Lineage II by…
- Dynamic battle system
- Next generation graphics
- Enhanced community experience
Anticipated commercial launch in Korea is in early 2010, and in North America in Fall 2010.
An early version that displays the above-mentioned characteristics is ready for evaluation.
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Overview:
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Bluehole Studio is a flagship MMORPG developer headquartered in Seoul, Korea. In North America, Bluehole Studio conducts its marketing and sales activitis through its wholly owned subsidiary Bluehole Interactive.
Bluehole Studio was founded in March 2007 by serial entrepreneur Byung-Gyu Chang and former core members of NCsoft.
Bluehole’s development team includes the former development team members of Lineage II including Producer, Lead Game Designer, Lead Programmer, and Art Director.
Currently Bluehole Studio has about 200 employees, mainly in the development side.
The title under development, named “TERA”, is a blockbuster scale fantasy genre MMORPG with more than 30 million dollar development budget and 3 years of development period.
TERA is clearly differentiated from World of Warcraft or Lineage II by…
- Dynamic battle system
- Next generation graphics
- Enhanced community experience
Anticipated commercial launch in Korea is in early 2010, and in North America in Fall 2010.
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