Product Marketing Manager
Digital Extremes - Costa Mesa CA
With mind blowing talent from all over the globe we have over 200 of the industry's most talented artists, designers. programmers, Customer Support, QA, Marketing and business professionals. We work incredibly hard to make our environment and culture the very best of the best by providing dream jobs that drive creativity, innovation, and passion into our games. While creating superior videogame experiences, we constantly push the limits of what can be accomplished on target platforms through artistic style, sleek code design, and technical efficiency.
Digital Extremes got its foothold early on in the game industry during the shareware craze of the early 90s. It's this work that has led us to the biggest move in our history -- to develop and self-publish one of the year's biggest Free-to-Play hits, Warframe. You only need to review the awards we have received to know that this is the game that the world's best talent would want to and are working on!
As a Product Marketing Manager you are responsible for the outbound marketing activities for Warframe on Console. Your master craftsmanship of messaging and positioning defines and drives your development of innovative and effective user-acquisition and retention programs that further grow the game and its brand. You know that having a laser eye for detail and quality is paramount to the success of your programs. Any manager worth his or her salt will pass the first detail skills test by integrating the words, unicorns and rainbows cleverly into their cover letter when applying. You are a master of flawless execution and don't mind getting your hands dirty if it means getting the job done.
•Work with the Director of Marketing to conceive, plan and execute marketing campaigns that delight Warframe fans and help grow the player base on a global scale.
•Collaborate with development team to understand future milestones and direction/vision of the game and its goals
•Develop, implement and manage brand strategies that focus on Warframe user acquisition and retention
•Assist with creative production of advertising and core branding to develop communication and brand consistency across all user touch points
•Coordinate with development, design department, PR, web development, and any third party contractors working on marketing related tasks to execute flawless marketing initiatives
•Ensure that marketing assets, web content, and community materials meet the caliber of brand expectations and strategic brand goals and are delivered on-time
•Gather market data to measure effectiveness of marketing activities and report marketing progress and ROI to other departments/teams
•Monitor key trends in the industry space and provide analysis as needed, i.e. analyze consumer research and business data to intelligently guide strategies and marketing investment
•Estimate marketing budgets and accurately track, manage and report on costs
•Work closely with 1st party Console makers to encourage and maximize cooperative promotional opportunities
•2-4 years experience in a comparable Product Management role (marketing management, brand management or product management) in the games industry; 1-2 years in the free-to-play market required.
•Bachelor's Degree in Business, Marketing or related field required, MBA preferred.
•Excellent communication (verbal and written) and interpersonal skills.
•Strong understanding of marketing, promotions and pricing strategies, analysis and trends, product positioning, creative and media strategies, PR and promotional activity, all in the online realm
•Quantitative, analytical and problem solving skills. Must be very comfortable with data analysis
•Ability to leverage metrics and stats to make well-informed decisions, and reinforce marketing instincts with meticulous analysis and research; ability to use data to build business cases with a focus on ROI
•Proficiency with MS Word, Excel, PowerPoint
•Strong organization and project management skills. Must have the ability to work on numerous projects simultaneously in a fast-paced deadline-driven environment