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Company Name:
Digital Extremes
Location:
London, Ontario
Country:
Canada
Job Type:
Marketing/PR
Position type:
Full Time
Platform
Other
Experience Level:
Mid-Senior Level
Education:
Bachelor's Degree

Marketing Specialist

Marketing Specialist

Join our elite team of gaming ninjas
 
Responsibilities: 

  • Build and maintain advertising campaigns utilizing Google Adwords
  • Work with marketing team to follow up on online advertising opportunities from start to finish including contacting ad networks, negotiating ad spending, ad creation and execution
  • Work with the marketing and development teams to organize assets necessary for online ad creation, approvals and execution including web integration where necessary
  • Monitor online ad campaigns daily and recommend improvements to meet goals set by management
  • Analyze marketing spending against player game data to determine viability and ROI for online campaigns
  • Utilize Google Analytics to improve advertising performance, registration funnels and ROI.
  • Investigate co-marketing partnerships with relevant 3rd party vendors
  • Assist in all marketing activities to promote our free-to-play game Warframe with the objective of acquiring new users and building the Warframe brand globally

 Qualifications:
 

  • Bachelor degree in Marketing, Business Management or equivalent programs
  • Experience building and managing multiple Google Adwords campaigns internationally
  • Experience working with outside vendors including affiliate networks, publishers and creative agencies
  • Experience with Google Analytics
  • Branding, metrics and analytics guru
  • Excellent written English and communication skills.
  • Computer skills with standard programs like Excel, Word  and Photoshop
  • Outgoing personality and enthusiastic; must be proactive and a self-starter.
  • A passion for games and the games industry
  • 2-3 years experience in online marketing

 
AMAZING to have:

  • Bilingual - Additional languages and/or knowledge of the games market in regions other than North America are a huge asset.
  • 1-2 years of experience in the games industry
  • Experience with DART
  • Google Adwords and Analytics Certified

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