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Company Name:
Auckland, All
New Zealand
Job Type:
Game Design
Position type:
Full Time
Experience Level:
Mid-Senior Level
Bachelor's Degree

Game Economy Designer

Gameloft, a leading international publisher and developer of digital and social games with offices in 30 countries including Europe, North America and Asia, is seeking a Game Economy Designer to join our Auckland Studio.  Main Tasks and Responsibilities:

As a Game Economy Designer, your responsibility is to understand how a game works as a service for its customers and how the customers behave in it.  You will be identifying and developing the purchase drivers in the game economy context and providing constant data-driven recommendation on design, tuning and pricing in order to improve game financial performance.

To do this, pre-release, you'll be involved in deciding on what items will be sold in-game, define metrics which allow you to individually measure their impact in a given title and work closely with the development team to see those designs refined and metrics implemented.

Once the game is launched you will analyze the collected data and report which are the performing/underperforming aspects of the game economic model and why, providing solutions to the development team.

This is a position requiring a mix of strong economic and marketing knowledge with a passion for analytical game design and the emerging free-to-play business model.


Day-to-day duties include:

  • Defining the virtual products and their statistics with the development team and understanding how each of them contributes to the game dynamics;
  • Identifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers;
  • Balancing the needs for those virtual products; their relation, life cycle and their streams of availability;
  • Manage pricing as to create specific price point roles, implement selling strategies for higher price points;
  • Regularly provide user feedback and stat/price point tuning to development team based on play-testing and data analysis, both during game development and post-release;
  • Analyze the evolution of the metrics you defined to spot both monetization bottlenecks and facilitators, then report suggestions for the game design or strategy accordingly.



  • Strong analytical and formal thinking, able to break problems down in their key variables and identify the relations between them;
  • Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design;
  • Understanding of client/server architecture and data collecting pipeline and mining;
  • Marketing knowledge, able to formulate adequate selling strategies to improve the financial performance;
  • Econometrics skills, able to model problems into quantitative systems, and draw qualitative conclusions out of quantitative data;
  • Sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game;
  • Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction;
  • Fluent written and spoken English, concise writing skills;
  • Strong understanding of MS Excel;
  • Passion for games on all existing formats: board games, card games, sports, paper RPGs, gambling, all genres of videogames with special focus on MMOs and competitive games;
  • Up-to-date knowledge of the free-to-play market, both web-based and on smartphones;
  • Understanding of databases and preferably SQL.


Nice to Have:

  • Previous experience as Game Designer, Social Designer or Gambling Designer;
  • Previous experience in econometrics / data mining;
  • Experience in community managing, marketing or product management.



Please send your resume, motivation letter and portfolio to the following email address:


Only selected candidates will be contacted. Your CV will be saved in our files for a period of 6 months. Thank you for your interest in Gameloft.


Why work for Gameloft?

Join one of the most exciting industrial sectors today, whose partners and clients include Apple, Microsoft, Nokia, Google, Nintendo, Samsung, and telecommunication carriers

Experience an exceptional, dynamic, demanding and motivating working environment within a fast-growing company

Work in an international environment where you can communicate with other countries and cultures on a daily basis

Enjoy excellent local working conditions (good office space quality, located in Aukland)

We offer competitive salaries and comprehensive benefit packages

About Gameloft

Gameloft is a leading international publisher and developer of downloadable video games. For 10 years, Gameloft has been established as one of the top innovators in its field. The company creates games for mobile phones, smartphones, iPhone iPod touch and iPad. Gameloft games are also available to players on WiiWare, DSiWare, Microsoft Xbox LIVE Arcade and PlayStation®Network.

Partnership agreements with leading licenses such as UNO™, Ferrari, Shrek, CSI, Spider-Man and Brothers in Arms allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Real Football, Asphalt and Brain Challenge.

Gameloft is present on all the continents with its own production studios, employing over 3,500 developers, and distributes its games in over 100 countries. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

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