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Company Name:
Bally Technologies
Location:
Las Vegas, Nevada
Country:
United States
Job Type:
Marketing/PR
Position type:
Full Time
Platform
Android, Casino, iOS
Minimum Number Of Professional Titles:
1
Experience Level:
Mid-Senior Level
Education:
Bachelor's Degree

Director - User Acquisition

Bally Technologies is currently seeking a Director, User Acquisition in Social marketplace for iGaming Group. The person in this position will be in charge of our Facebook media buying strategy and execution. And also will be responsible for hands-on execution of online performance marketing campaigns.   Duties • Manage player acquisition campaigns on Facebook, including PMDs • Take lead of the advertising networks portfolio • Optimize targeting, creative, marketing messages, marketing spend, bids and budget allocation • Implement new marketing partners

Requirements

 · 7+ years of experience in online- and/or mobile marketing

 · Experience in working with Facebook’s Power Editor, Third party API solutions, and managing multiple PMDs

· Efficiently operate under a flexible marketing budget

· Has a creative side as well as analytical skills

· Results-oriented and metrics-driven approach to problem solving

· Passion and knowledge about games is a must!

Education: • Bachelor's degree in marketing/finance or equivalent work experience

Physical Requirements: Sedentary

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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