Bally Technologies is looking for a Director SEO / SMO for our iGaming Group. This person will be responsible for driving traffic to our app from social and organic sources: Facebook / Twitter / YouTube / Google Plus as well as our app description pages. Duties • Perform keyword research to maximize traffic flow. • Provide and implement SEO and ASO analysis and recommendations in coordination with the product and marketing teams • Implement link building campaigns in coordination with our SEO goals • Keep up with SEO, search engine, social media and gaming trends • Monitor and evaluate search results and search performance across the major search channels, including comparisons vs. major competitors • Optimize our app description pages, including texts, keywords, videos and pictures to maximize new user inflow
· Experience with website and app description pages analysis using a variety of analytics tools.
· Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc
Education: BS/BA degree preferred