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Company Name:
Bally Technologies
Las Vegas, Nevada
United States
Job Type:
Position type:
Full Time
Android, Casino, iOS
Experience Level:
Mid-Senior Level
Bachelor's Degree

Director SEO/SMO

Bally Technologies is looking for a Director SEO / SMO for our iGaming Group. This person will be responsible for driving traffic to our app from social and organic sources: Facebook / Twitter / YouTube / Google Plus as well as our app description pages.   Duties • Perform keyword research to maximize traffic flow. • Provide and implement SEO and ASO analysis and recommendations in coordination with the product and marketing teams • Implement link building campaigns in coordination with our SEO goals • Keep up with SEO, search engine, social media and gaming trends • Monitor and evaluate search results and search performance across the major search channels, including comparisons vs. major competitors • Optimize our app description pages, including texts, keywords, videos and pictures to maximize new user inflow


  • · 7+ years’ experience in Social Marketing Optimization (SMO) and Search Engine Optimization (SEO)  

    · Experience with website and app description pages analysis using a variety of analytics tools.  

    · Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc

    Education: BS/BA degree preferred











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