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Company Name:
Oddz
Location:
Los Angeles, California
Country:
United States
Job Type:
Marketing/PR
Position type:
Full Time
Platform
Android, iOS
Minimum Number Of Professional Titles:
1
Experience Level:
Mid-Senior Level
Education:
Bachelor's Degree

Director of Marketing

Do you love telling stories with data?  Are you ready to own the customer voice?  We are looking for a seasoned marketing executive to help lead the consumer marketing efforts for a revolutionary new mobile gaming platform. 

You will own the customer from beginning to end and figure out ways to bring them back again.  This role needs someone who’s been hands-on in a data driven environment, managing customer lifecycles, determining customer lifetime value, managing customer communications and driving segmentation programs.  This is a pivotal role for the marketing team and will help drive company growth and value.  More information can be found here: http://goo.gl/cRp6oz

 

Responsibilities:

  • Develop and maintain overall marketing strategy
  • Influence service and games from a consumer perspective
  • Manage the customer lifecycle and revenue management
  • Develop player re-engagement and churn reduction strategies
  • Drive customer acquisition using the latest online and mobile techniques
  • Collaborate with marcom, social, product & creative teams to generate world-class assets, campaigns and social programs
  • Own detailed marketing calendar
  • Manage marketing budget
  • Manage all market research initiatives
  • Directly manage analyst(s) and marketing associates

Requirements:

  • 10+ years of increasing responsibilities in a marketing function
  • Must be able to handle multiple projects, plans and brands
  • Exceptional communications skills
  • Data-driven background
  • Detail oriented
  • Must have used various online & mobile analytical programs and data mining tools
  • Must have managed robust email campaign systems
  • Directly managed personnel
  • Must play games
  • Bachelor’s degree, MBA a plus