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Company Name:
ZeniMax Online Studios
Location:
Baltimore Area, Maryland
Country:
United States
Job Type:
Marketing/PR
Position type:
Full Time
Platform
Xbox One
Minimum Number Of Professional Titles:
1
Experience Level:
Mid-Senior Level
Education:
Bachelor's Degree

Brand Manager

ZeniMax Online Studios (ZOS) was established in 2007 to become a leading developer of online games. Since then, we’ve attracted some of the most talented veterans in the industry, building an environment that embraces innovation and collaboration. In April 2014, we launched The Elder Scrolls Online, our debut title, bringing a massively multiplayer experience to the celebrated Elder Scrolls series for the first time - www.elderscrollsonline.com

At ZOS, you will be part of an innovative environment that embraces new and different ideas. We are a passionate and enthusiastic bunch who love video games, particularly MMOGs. We have incredibly talented individuals who are empowered to create, challenged to learn, and encouraged to lead. It’s the ideas, virtuosity, and leadership of these individuals that ensure ZOS’s continued success. We love games, and we’re enthusiastic about building a superior product. We are urged to eliminate all obstacles that may hinder our ability to develop a unique genre-defining style of gameplay. All of this means more opportunities for you to unleash your ingenuity, passion, collaboration, and dedication while working alongside some of the industry’s finest.

The Brand Manager will work closely with product development to make sure our games meet and exceed consumer expectations and are commercially viable, achieve profitability and ROI goals, are well positioned in the marketplace, have a strategic marketing plan, and are brought to market successfully and managed throughout their lifecycle as ongoing brands.

Responsibilities:

  • Plan and develop branding communications, advertising, promotional and PR programs to enhance sales of his/her product(s). This will include consulting with management and working directly with members of product development, legal, finance, sales and marketing in strategic planning, creative execution and media planning.
  • Conduct and analyze market research data to define product positioning, as well as monitor competitive activity and identify consumer needs.
  • Identify key-success factors for the game, build its final positioning, and benchmark your analysis against consumer research studies.
  • Present the game’s foundations to operational marketing and work with them to achieve maximum success in the marketplace.
  • Assist with development of a communication strategy of the game (PR, packaging, point of purchase, advertising, online).
  • Manage the development of game assets (trailers, demos, screenshots…) and ensure that your assets are translated into the constitutive elements of the game, such as universe, characters, and actions.
  • Assess potential strategic alliances to expand products sales and lifecycle.
  • Deliver well communicated game presentations at PR and corporate events.

Requirements:

  • Requires a BA in Business, Marketing or Communications
  • 3-5 years experience in brand and/or product marketing required
  • Excellent communication/organizational skills, consumer brand experience a must
  • Gaming knowledge
  • Strong oral and written communication skills required. Must be articulate and professional, as this position is required to present to several groups internally and externally – including the press
  • Ability to build brands, create and uphold product positioning, set goals and objectives with methods to measure success and failures is crucial
  • Ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment

Bethesda Softworks is a worldwide publisher of interactive entertainment software. Bethesda Softworks is recognized for critically acclaimed, high-quality blockbuster franchises such as The Elder Scrolls, DOOM, QUAKE, Fallout, Wolfenstein, The Evil Within, Dishonored, Prey and RAGE. www.bethsoft.com