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NBCUniversal

Company Overview

 

Universal Brand Development is expanding its strategic focus on games and building an organization to self-publish its own titles. We are taking a more direct role in the creative, development, marketing and distribution of games based on both our popular and classic film and television IP, such as Fast & Furious, Jurassic World, Despicable Me, Battlestar Galactica, Kung Fu Panda, Universal’s Classic Monsters and many more.

 

Our Games and Digital Platforms business unit will create games and interactive experiences that extend engagement with the company’s franchises on mobile, console, PC and emerging platforms such as Virtual and Augmented Reality.  The team is also responsible for utilizing NBCUniversal IP through apps, personalization and digital content. While the initial focus for self-publishing will be on mobile, we plan over time to expand to other platforms.  

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