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The Nielsen Company

United States
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Company Overview

Nielsen Games is a business unit of the Nielsen Company, offering a full spectrum of syndicated and custom consumer services for publishers, manufacturers, developers, agencies and advertisers. Nielsen Games is the first point of contact for your custom and syndicated video game data needs. Some of our key offerings include: Nielsen Video Game Consumer Research - Nielsen offers the most complete view of video games around the world by developing custom projects focused on bringing discipline and successful outcomes to our clients' decision making process. Nielsen's 20+ years of entertainment research and 30+ years of consumer-based analytics include experience in video game consumer segmentation, concept evaluations, sales forecasting, ad effectiveness, and more. Our full continuum of custom Nielsen solutions helps clients compete and grow in the video game space by providing high level consultation throughout the development process – from defining emerging opportunities and innovating intelligently against them, to launching successful initiatives and optimizing their performance over time. Nielsen GamePlay Metrics™ - Utilizing the national TV panel (from which TV ratings are derived) and the Nielsen Online Megapanel, Nielsen Games provides electronic/metered measurement for both video game consoles (Xbox 360, Xbox, Playstation 3, Playstation 2, Wii and Gamecube) and PCs. This web-based tool provides dynamic reporting capabilities to analyze video game metrics such as usage days, session length, playparts (time of gameplay), cross-media analysis (Video gamer TV viewership) and title-level data. Coupled with person and household level demographic information from the TV and online Nielsen panels, GamePlay Metrics gives you the who, what, when and where of video gaming. Nielsen Video Game Tracking - A marketplace assessment tool that monitors (from pre-release through post-release) the competitive mindshare of casual, moderate, mainstream and hardcore video gaming consumers. A weekly survey of over 1200 video gamers gathers keen marketing insights into unaided/aided awareness, purchase intent/urgency, sources of awareness (to help target media buying), platform preference and satisfaction metrics for video game console, PC and handheld titles. Analyze and compare against historical norms and benchmarks from over three years' worth of video game title tracking data. Additional capability to infuse custom omnibus questions into the mix to quickly assess market reaction to most any video game-related topic.

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