Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception. Blizzard Entertainment's track record of back-to-back #1-selling games spans more than a decade, and with blockbuster hits such as World of Warcraft®, Warcraft® III: Reign of Chaos®, Diablo®, and StarCraft®, the company has earned several consecutive Game of the Year awards. In addition, Blizzard Entertainment's online-game service, Battle.net®, is one of the largest in the world, with millions of active users. The high-quality products based on Blizzard Entertainment's games have also proven popular and garnered critical acclaim. These products include action figures, novels, comic books, manga, board games, pen-and-paper role-playing games, apparel, the World of Warcraft Miniatures Game, and the World of Warcraft Trading Card Game, which is a bestseller in its category. Extending the reach of its game universes even further, Blizzard Entertainment is currently at work with Legendary Pictures, the studio behind the feature films Superman Returns, 300, and The Dark Knight, on a live-action Warcraft movie.