Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies.
Being a part of our team means sharing in our excitement about designing, developing and marketing the worlds most compelling and innovative software. Our future depends on bright energetic, talented people who share a passion for creating the best games and the best place to work.
Job:
Senior Product Manager-New Horizons, Casual Entertainment Label
The Marketing and Sales teams are critical to the success of any game. The Marketing team works closely with game developers to ensure the game has a clear design and a clear ‘X’ factor, (i.e., the defining element of the game that makes it unique and the ultimate reason behind why our customers should pay for and play our game). The Marketing team identifies the key audience for our games and tailors the marketing strategy to communicate clearly to the intended target. The Sales team is responsible for making sure the game reaches all relevant distribution points, so that our customers can find our games at their favorite shopping destinations.
Role Overview:
Senior Product Manager – New Horizons, Casual Entertainment Label
A strong self-starter with experience identifying emerging market and consumer trends and developing new products and marketing campaigns targeting these consumers. Candidates should have solid business acumen, entrepreneurial spirit and cross functional leadership skills.
Job Responsibilities:/b>
Work with Senior Marketing Director to identify new and emerging markets, categories and consumers and develop these opportunities into product franchises for aggressive revenue growth
Work with the Senior Marketing Director to develop and execute the Franchise Marketing Plan, which includes product positioning, target market identification and analysis, volume forecasting, budgeting, category & competitive analysis and pricing analysis.
Work with the Senior Marketing Director to develop and execute all aspects the Product Marketing Plan, which includes product positioning, target market identification and analysis, forecasting, budgeting, category & competitive analysis and pricing analysis
Work with development team to define product positioning, feature sets and licensing applications
Manage multiple product launches on an annual basis
Use sales databases to identify trade and consumer trends and provide Studio (producer/exec producer/Studio GM) with quarterly Sales & Marketing Review
Work with Consumer Marketing teams (Advertising, Graphic Design, PR, etc…) to develop all consumer marketing materials.
Work with trade marketing dept to develop retailer promotions and trade advertising
Create and manage asset calendar to meet all Marketing and PR milestones.
Drive the development of key assets including screen shots, game footage, visual renders, sizzle videos, and b-roll
Drive the organization and distribution of assets to marketing and PR partners through internal intranet site: TEAMS
Manage the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events
Be a specialist about EA's and competitions products within the product category
Develop and manage research plan, including focus groups, surveys and post analysis information sharing
Gather market data to measure effectiveness of marketing activities and maintain monthly buzz metrics
Manage the daily execution of marketing campaign responsibilities
Potential to manage a direct and in-direct report(s)
Skills / Core competency:
Proven ability to strategically identify new opportunities based on cultural, consumer, market, and industry trends
Innovative thinking to reach consumers with marketing campaigns, product launches and promotional efforts
Ability to apply critical thinking and analysis to projects / workflow in addition to problems
Excellent, consistent verbal and written communication skills
Proven launch experience
Ability to plan and execute product launch strategy
Proven ability to manage multiple projects/marketing plans
Ability to work with the Studio and Publishing Execs on business planning
Qualifications:
5+ years product marketing experience in gaming, entertainment, consumer products ideally focusing on music.
Development and execution of innovative new product offerings
Ownership of innovative or well known products from leading brands – preferably in the video game industry but not a must
Marketing degree or equivalent combination of education and experience
Excellent creative and strategic thinking
Strong analytical skills
Proven success leading creative teams and negotiating deals
Self-Motivated Individual
Strong oral and written communication skills
Ability to manage projects on schedule and within budget
Ability to work autonomously and exploit market opportunities
