CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.
The CBSi Games Marketing Coordinator is responsible for assisting marketing managers on planning, development and execution of consumer marketing programs to drive audience acquisition, engagement and loyalty. This individual will be focused on trafficking ads, traffic reporting and analytics of campaign performance. The ideal candidate is a gamer who is knowledgeable about the major titles, publishers and trends in the industry. eSports familiarity is a plus.
The individual must be a self-starter who can efficiently prioritize multiple tasks; has a passion for video games and gamer culture; and has strong writing skills. CBSi Games brands include: GameSpot, GiantBomb, Game FAQs and ComicVine.
Assist marketing manager and director on audience acquisition, engagement and retention programs via online advertising, email, partnerships (platform, video, retail), site & content integrations, contest promotions, social media, events, etc.
Track multiple campaigns and prepare performance analysis reports.
Schedule emails, site side ad units, and other promotional tactics
Assist marketing manager on identifying new partners and developing partnerships from ideation to execution
Prefer 2 years of marketing experience, product marketing or media experience.
Games industry experience or knowledge of gaming industry is required.
Hands-on individual who is creative, flexible, proactive and thrives in a fast-paced environment
Games a minimum of 5 hours per week
Strong planning and analytical skills
Ability to multi-task and handle multiple projects